Why Every Wellness Practitioner Needs an Email List Now
- Shay Johnson

- Jul 22, 2025
- 3 min read
Updated: Dec 22, 2025
Let’s have a real talk.
If you’re a wellness practitioner who’s still trying to grow your business just through social media, listen up: You need an email list. Like… yesterday.
Social media is fun, yes. It’s flashy. It feels productive. But it’s also unreliable. You don’t own your audience, and the algorithm plays favorites (and spoiler: most of us aren’t it).
Your Email List = Real Business Growth
Your email list is your digital real estate. It’s your direct line to the people who actually want to hear from you. Unlike social platforms that come and go, your email list stays with you. You own it.
Let me break it down:
80% of my sales come from email.
I still use DMs and social, but they’re not what fills my programs.
Consistency in email is what drives my revenue—every single month.
And the best part?
You Can Build It All Inside Practice Better
Yep. No extra platforms needed. If you’re already using the Practice Better Plus Plan, you’ve got everything you need to start building your email list right now.
You Can Grow Your Email List Using What You Already Have in Practice Better
Here’s what's really amazing: You don’t need to create anything new to start building your list.
If you’re on the Practice Better Plus Plan, you can use what’s already sitting in your account to attract and nurture new leads.
Here’s how:
Got a handout, protocol, or resource saved in PB? Turn it into a lead magnet.
Use one of the free programs PB provides to grow your list.
Teaching something live soon? Host a free webinar or training right inside Practice Better and collect sign-ups on the spot.
Repurpose a module or piece of content you’ve already created and turn it into a freebie or quick workshop.
Share a meal plan from That Clean Life or a recipe book.
This means you don’t need to buy another platform or start from scratch. Your content + Practice Better = a simple, scalable list-building funnel.
This is exactly how I’ve done it for over 5 years. I didn’t wait to get fancy—I used what I had and kept showing up consistently via email.
No More Hiding Behind “I’m Not Techy”
Building your list in Practice Better is simple, sustainable, and seriously impactful. You don’t need to be tech-savvy—you just need a plan.
It’s time to make the shift from “hoping someone books” to actually having a list of people ready to work with you.
Practitioners: It’s Time to Build Your List
If you’re a nutritionist, health coach, holistic practitioner, or wellness expert of any kind… building an email list inside Practice Better is the most overlooked (and underused!) path to consistent income.
So if you’ve been waiting for a sign—this is it. And remember... scaling your biz means leaning into what feels stretchy.
The Importance of Email Marketing
Email marketing is not just a trend; it’s a powerful tool for business growth. Unlike social media, where algorithms dictate visibility, email allows you to communicate directly with your audience. This direct line fosters trust and builds relationships over time.
Why Email is More Effective Than Social Media
Ownership of Audience: With email, you own your list. Social media platforms can change their rules at any time, affecting your reach.
Higher Engagement Rates: Emails typically have higher open and click-through rates compared to social media posts.
Targeted Messaging: You can segment your audience and tailor your messages to specific groups, increasing relevance and engagement.
Building Trust Through Consistency
Consistency is key in email marketing. Regular communication keeps you top-of-mind for your audience. Whether it’s a weekly newsletter or monthly updates, staying in touch helps build trust.
Creating Valuable Content
Your emails should provide value. Share tips, resources, and insights that resonate with your audience. This not only keeps them engaged but also positions you as an authority in your field.
Conclusion: Take Action Now
Don’t wait any longer. Start building your email list today. Use the tools available in Practice Better to create a sustainable and effective email marketing strategy. Your future self will thank you for it!
Remember, the phrase "building an email list inside Practice Better" is not just a suggestion; it’s a vital step toward achieving your business goals. Embrace this opportunity and watch your practice thrive!
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