How I Use Practice Better to Build My Email List and Book More Clients

Shay Johnson
Jul 22
2 min read

Let’s have a real talk.

If you’re a wellness practitioner who’s still trying to grow your business just through social media, listen up: You need an email list. Like… yesterday.

Social media is fun, yes. It’s flashy. It feels productive.But it’s also unreliable. You don’t own your audience, and the algorithm plays favorites (and spoiler: most of us aren’t it).

Your Email List = Real Business Growth

Your email list is your digital real estate. It’s your direct line to the people who actually want to hear from you. And unlike social platforms that come and go, your email list stays with you. You own it.

Let me break it down:

80% of my sales come from email
I still use DMs and social, but they’re not what fills my programs
Consistency in email is what drives my revenue—every single month

And the best part?

You Can Build It All Inside Practice Better

Yep. No extra platforms needed.If you’re already using the Practice Better Plus Plan, you’ve got everything you need to start building your email list right now.

You Can Grow Your Email List Using What You Already Have in Practice Better

Here’s what's really amazing: You don’t need to create anything new to start building your list.

If you’re on the Practice Better Plus Plan, you can use what’s already sitting in your account to attract and nurture new leads.

Here’s how:

Got a handout, protocol, or resource saved in PB? Turn it into a lead magnet.
Use one of the free programs PB provides to grow your list.
Teaching something live soon? Host a free webinar or training right inside Practice Better and collect sign-ups on the spot.
Repurpose a module or piece of content you’ve already created and turn it into a freebie or quick workshop.
Share a meal plan from That Clean Life or a recipe book.

This means you don’t need to buy another platform or start from scratch.Your content + Practice Better = a simple, scalable list-building funnel.

This is exactly how I’ve done it for over 5 years.I didn’t wait to get fancy—I used what I had and kept showing up consistently via email.

No More Hiding Behind “I’m Not Techy”

Building your list in Practice Better is simple, sustainable, and seriously impactful. You don’t need to be tech-savvy—you just need a plan.

It’s time to make the shift from “hoping someone books” to actually having a list of people ready to work with you.

Practitioners: It’s Time to Build Your List

If you’re a nutritionist, health coach, holistic practitioner, or wellness expert of any kind… building an email list inside Practice Better is the most overlooked (and underused!) path to consistent income.

So if you’ve been waiting for a sign—this is it. And remember...scaling your biz means leaning into what feels stretchy.